Downloadable computer software for mobile phones, tablets and handheld computers in the field of social media that allows for electronic communication, the creation and exchange of user-generated content, posting marketing research, and providing advertisements; Downloadable software in the nature of a mobile application for use in the field of social media that allows for electronic communication, the creation and exchange of user-generated content, posting marketing research, and providing advertisements; Downloadable software in the nature of a mobile application that enables online users to create personal profiles featuring social networking information and to transfer and share such information; Downloadable software in the nature of a mobile application that enables users to upload and share video, photos, texts, graphics and data; Social networking computer software for facilitating social networking by enabling users to locate local events, communicate with other users, transmit messages, participate in discussions, and schedule in-person meetings