The mark consists of The words "ESMOND NATURAL" in stylized form with the letters "SMOND" in the word "ESMOND" in blue appearing directly above the word "NATURAL" in red, with the right half of the "A" and the "L" of the word "NATURAL" extending beyond the last letters in "ESMOND". The "E" in "ESMOND" is in blue, and is to the left of the letters "SMOND" and the word "NATURAL", with the top extending above the letter "S" and the bottom extending below the letter "N". The letters in the word "NATURAL" are set along an downward facing parabolic curve so that the bottom lines of each letter and the letter "E" in "ESMOND" sit along the same downward facing parabola. The letters "SMOND" are set along a curve with the top lines of each letter on the same upward facing parabola. The top line of the letter "E" has the same curvature as "SMOND" but its top line is displaced from the parabola "SMOND" sits on by roughly half the size of the letters in "SMOND". Above the letters "E", "S", and "M" in "ESMOND" there is an eagle in yellow with its wings extended.