Educational services, namely, conducting conferences with national leaders from government, public education, public health, academia, media, industry, technology, philanthropy and advocacy in the field of developing a national plan for childhood obesity prevention, with particular focus on physical activity; entertainment services, namely, conducting contests designed to identify and reward program participants who set up and achieve goals exercising, making healthy eating choices, and engaging in other health-promoting activities; conducting educational research in connection with developing specific programs and curricula that can contribute to a national plan for childhood obesity prevention