The mark consists of a black background with the words "American Women Fitness Center" in solid italics aligned to the right with the word "American" in blue outlined in white in a larger font size situated above the word "Women" also in blue and outlined in white in a larger font size situated above the words "Fitness Center" in red and outlined in white in a smaller font size, with the letter "A" of "American" and the letter "O" in "Women" each containing a partial image of a waving American flag with red and white stripes and a blue field of white stars, while aligned to the left of the words on the black background is a shield or crest outlined in white and divided by a white line within it with the upper portion of the shield or crest containing a blue background with three evenly spaced white stars, and the bottom portion of the shield or crest containing a partial image of a waving American flag that includes red and white stripes and a blue field of white evenly spaced stars, which serves as the backdrop for a black silhouette of a fit muscular woman, running or in motion with long wavy hair to below her buttocks who is situated in the center right of the lower half of the shield.