Downloadable computer application software for mobile devices for use in connection with receiving fashion and style advice, purchasing of fashion products, selecting and compiling of fashion styles and preferences, creating virtual closets comprising outfits and fashion preferences, booking in-store style appointments, and accessing incentive award programs for customers for purchases of fashion goods and services through incentive programs; computer software to enhance the audio visual capabilities of multimedia applications, namely, for the integration of text, audio, graphics, still images and moving pictures in the fields of fashion, lifestyle, and culture; computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks all in the fields of fashion, lifestyle and culture

Mobile retail store services via a mobile phone, portable Internet-enabled device, or other telecommunications device in relation to fashion, clothing, headgear and footwear, jewelry, watches, fashion accessories, cosmetics, perfumes, colognes, eye wear, carrying cases, leather goods, handbags and bags

Telecommunication services, namely, communications by mobile phones, computer aided transmission of messages, electronic bulletin board services, electronic message sending, providing online forums in the field of fashion, and providing telecommunications channels for teleshopping services and booking in-store style appointments; providing instant messaging, voice and video chat services with fashion stylists

Entertainment services, namely, providing online non-downloadable electronic media content in the nature of images, sound, and images with sound, videos, movies, pictures, images, text, photos, user-generated content, audio content, and related information via the Internet and other communications networks in the fields of fashion, cultural events, and entertainment via computer, mobile computer, and communications networks

Non-downloadable software for use in connection with receiving fashion and style advice, purchasing of fashion products, selecting and compiling of fashion styles and preferences, creating virtual closets comprising outfits and fashion preferences, booking in-store style appointments, and accessing incentive award programs for customers for purchases of fashion goods and services through incentive programs; non-downloadable computer software to enhance the audio visual capabilities of multimedia applications, namely, for the integration of text, audio, graphics, still images and moving pictures in the fields of fashion, lifestyle, and culture; non-downloadable computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks all in the fields of fashion, lifestyle and culture; computer services, namely, creating an on-line community for receiving fashion and style advice, purchasing of fashion products, selecting and compiling of fashion styles and preferences, creating virtual closets comprising outfits and fashion preferences, booking in-store style appointments, and accessing incentive award programs for customers for purchases of fashion goods and services through incentive programs; providing a website for users to review fashion and style advice, purchase fashion products, select and compile fashion styles and preferences, create virtual closets comprising outfits and fashion preferences, book in-store style appointments, and access incentive award programs for customers for purchases of fashion goods and services through incentive programs