The mark consists of an image of a man in a power stance outlined in black, with brown hair with lighter brown highlights, with a tan body, with his facial features accentuated with black lines, green eyes with brown eyebrows, and white teeth, wearing a white shirt with a blue collar and blue edged sleeves, with the words "SAFEWAY WATER" appearing in purple in the center of the shirt, with a blue and gray circular life preserver design that shows blue water waves in the interior above the wording,  and wearing tan pants, with the pockets and zipper accentuated with black lines, and with a brown and gray belt.