The mark consists of the wording "BLU LOU BODY WEAR" with the design of a stylized bulldog with a human body holding a black barbell and wearing a black spiked collar and blue shorts. The bulldog is outlined in black and has white skin with muscles outlined in black and gray around one eye and on its ears, nose and shoulders. The word "BLU" is to the left of the dog's head in blue stylized font outlined in gray. The word "LOU" is to the right of the dog's head in blue stylized font outlined in gray. The wording "BLU LOU" also appears in smaller stylized black font on the dog's chest. Behind the dog is a triangle outlined in three shades of gray, with the inside resembling a brick design in two shades of gray. The wording "BODY WEAR" is below the barbell in stylized gray font surrounded by a black background. The outer edges of the triangle, wording outside the triangle, and portion of the barbell outside the triangle, are outlined in white. The remaining black is background only and is not claimed as a feature of the mark.