The mark consists of "The mark consists of a compass with pronounced north, northeast, east, southeast, south, southwest, west, and northwest directional arrows. The north, south, east, and west arrows are in gold, northeast and southwest in red, and southeast and northwest in olive. There are additional arrows in black underneath the colored arrows. To the right of the compass reads "Guidance Capital Management Group" in black. "Guidance" is directly above the words "Capital Management Group" and is separated by a line, which looks like a two-sided spear. The first letter of each word is capitalized, followed by lowercase letters, all on a white background".