The mark consists of a script style tag line depicting the spirt of the Stride Advisors brand in which we help clients do more than just accounting services provided by a CPA firm. The tagline is preceded by an image that depicts a visual of three steps within an icon which complements the message in the tagline. The tagline is "Decisive steps...beyond the numbers". The tag line includes ellipses to indicate a pause between taking those decisive steps beyond just the typical accounting firm's approach to the numbers. The text of the decisive steps and the icon visual are used to connect with the firm's name of Stride Advisors, with a connection to the word of "stride" being defined as a noun to "take decisive steps".