Wholesale and retail store and online wholesale and retail store services featuring jewelry, precious and semi-precious stones, precious metals and their alloys, charms, watches and clocks, diamond jewelry, rings, bracelets, earrings, necklaces, pendants, cuff-links, money clips in precious metals or coated therewith, horological and chronometric instruments; bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods via the Internet or telecommunications in the field of general merchandise; on-line advertising on a computer network or the Internet