Computer software and software applications for the purposes of web optimization and the provision of personalized internet content based on an individual's internet use; computer software to enable the creation, managing, targeting, tracking, analyzing, and servicing of advertising and marketing content and campaigns via mobile, web sites, online and interactive media and computer networks; computer software for providing and distributing advertising and marketing data via a global computer

Advertising and marketing services; advertising and commercial information services offered via the internet; advertising by transmission of online publicity for third parties through electronic communications networks; affiliate marketing services, namely, facilitating partnerships between affiliates and merchants in connection with online marketing campaigns and e-commerce transactions; collecting, analyzing and reporting data concerning online business-to-consumer and business-to-business commercial transactions; tracking and management of online business-to-consumer and business-to-business commercial transactions; providing marketing consultation and market analysis services in the field of advertising and providing advertising and information services via a global computer network; dissemination of advertising for others via the internet, dissemination of advertising for others via public wireless networks for display on mobile devices; marketing, promotion, and advertising services provided by mobile telephone connections; advertising, marketing, and promotion services in the nature of assisting online websites to generate revenue from users; advertising, marketing, and promotion services in the nature of lead or demand generation activities or services