Assistance in business management and product commercialization, within the framework of a franchise contract; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Restaurant franchising, namely, offering business management assistance in the establishment and/or operation of restaurants