The mark consists of the stylized wording "NATURAL AMERICAN SPIRIT" with the word "NATURAL" in red letters and "AMERICAN SPIRIT" in red and blue letters. The "NATURAL AMERICAN SPIRIT" wording appears on a yellow background with the design of a stylized bird in white above and the stylized image of a Native American chieftain below. The chief appears in black on a red circular background with a silver edge. The chief holds a peace pipe in white. The visible headdress is also white. To the bottom left appear the words "TOBACCO INGREDIENTS: TOBACCO & WATER" in black. All of this appears in the center of a sunburst design with a circle of green leaves on a turquoise background, then red diamonds on a blue scalloped background, then gold triangles over a turquoise circle, all on a circular black, brown and light brown background. The words "REAL. SIMPLE. DIFFERENT." appear in white lettering across the top of the design. The words "TOBACCO INGREDIENTS: TOBACCO & WATER" appear below in white.