FOOD LION MVP CUSTOMER SHOP & EARN MVP CUSTOMER REWARDS - Trademark Details
Status: 700 - Registered
Image for trademark with serial number 87521733
Serial Number
87521733
Registration Number
5506411
Word Mark
FOOD LION MVP CUSTOMER SHOP & EARN MVP CUSTOMER REWARDS
Status
700 - Registered
Status Date
2018-07-03
Filing Date
2017-07-10
Registration Number
5506411
Registration Date
2018-07-03
Mark Drawing
3000 - Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s) Typeset
Design Searches
030102, 180305, 261701, 261705 - Lion insignia (heraldic lion). Shopping carts. Straight line(s), band(s) or bar(s). Horizontal line(s), band(s) or bar(s).
Published for Opposition Date
2018-04-17
Attorney Name
Brian P. Gregg
Law Office Assigned Location Code
M70
Employee Name
FRAZIER, TAMARA G
Statements
Indication of Colors claimed
The color(s) yellow, blue, and black is/are claimed as a feature of the mark.
Disclaimer with Predetermined Text
"FOOD", "CUSTOMER", "SHOP & EARN", "CUSTOMER REWARDS"
Description of Mark
The mark consists of a yellow shopping cart containing the words "FOOD LION MVP CUSTOMER" in black. An image of a black lion appears between the words "FOOD" and "LION". The phrase "SHOP & EARN" are in blue stacked above the phrase "MVP CUSTOMER REWARDS" in black appears to the right of the shopping cart with a black line above it. The color white represents background and/or transparent areas and is not part of the mark.
Goods and Services
Retail grocery store services in the nature of an incentive bonus program for frequent customers
Pseudo Mark
FOOD LION MVP CUSTOMER SHOP AND EARN MVP CUSTOMER REWARDS
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2017-07-15
Primary Code
035
First Use Anywhere Date
2017-03-01
First Use In Commerce Date
2017-03-01
Current Trademark Owners
Party Name
GUIDING STARS LICENSING COMPANY, LLC
Party Type
31 - 1st New Owner Entered After Registration
Legal Entity Type
16 - Limited Liability Company
Address
Please log in with your Justia account to see this address.
Trademark Owner History
Party Name
GUIDING STARS LICENSING COMPANY, LLC
Party Type
31 - 1st New Owner Entered After Registration
Legal Entity Type
16 - Limited Liability Company
Address
Please log in with your Justia account to see this address.
Party Name
DZA Brands, LLC
Party Type
30 - Original Registrant
Legal Entity Type
16 - Limited Liability Company
Address
Please log in with your Justia account to see this address.
Party Name
DZA Brands, LLC
Party Type
20 - Owner at Publication
Legal Entity Type
16 - Limited Liability Company
Address
Please log in with your Justia account to see this address.
Party Name
DZA Brands, LLC
Party Type
10 - Original Applicant
Legal Entity Type
16 - Limited Liability Company
Address
Please log in with your Justia account to see this address.
Correspondences
Name
Brian P. Gregg
Address
Please log in with your Justia account to see this address.
Prior Registrations
Relationship TypeReel Number
Prior Registration4659629
Prior Registration4659630
Prior Registration4659632
Trademark Events
Event DateEvent Description
2017-07-13NEW APPLICATION ENTERED IN TRAM
2017-07-15NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2017-07-18NOTICE OF DESIGN SEARCH CODE E-MAILED
2017-09-05ASSIGNED TO EXAMINER
2017-09-09PRIORITY ACTION WRITTEN
2017-09-09PRIORITY ACTION E-MAILED
2017-09-09NOTIFICATION OF PRIORITY ACTION E-MAILED
2018-03-01TEAS RESPONSE TO OFFICE ACTION RECEIVED
2018-03-01CORRESPONDENCE RECEIVED IN LAW OFFICE
2018-03-02TEAS/EMAIL CORRESPONDENCE ENTERED
2018-03-11APPROVED FOR PUB - PRINCIPAL REGISTER
2018-03-28NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
2018-04-17PUBLISHED FOR OPPOSITION
2018-04-17OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
2018-07-03REGISTERED-PRINCIPAL REGISTER
2020-06-03AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
2021-10-19TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
2021-10-19ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
2021-10-19TEAS CHANGE OF CORRESPONDENCE RECEIVED