The mark consists of a Stylized VW Van personified with eyes colored in white and black in the position of headlights and an extended lens pictured in white with black accents protruding from the front of the vehicle. There is also a blue accent stripe on the side of the van, highlighted over a black shaded bottom half of the van, which includes black tires with white rims. The top half of the bus appears white and outlined in black. The whole van is shown within a gray transparent bubble with a black oval shadow beneath. Below the described design is the wording, "THE PHOTO BUS". The terms, "THE" and "BUS", appears as black text between two black horizontal lines. The term, "PHOTO", is centered and in larger blue text.