The mark consists of the word "UNITY" in the center of the Unity Firearms Training logo, with the U, N, T, and Y capitalized. In place of the I is an upright bullet with the point oriented at the top, and a reticle above the bullet in the place where a lowercase I would be dotted. The reticle consists of 2 concentric circles with a dot at the center. The crosshairs of the reticle extend just barely beyond the outer circle. Centered below the word "UNITY" are the words "FIREARMS TRAINING"; these words are capitalized and are in a much smaller font than the word "UNITY". There is a dot to the left of and midway up the F at the beginning of "FIREARMS", and another dot to the right of and midway up the G at the end of "TRAINING". Surrounding "UNITY FIREARMS TRAINING" are 2 concentric ovals. The inner oval is solid. Centered and forming the top of the outer oval are the words "SURVIVAL IS NOT ENOUGH"; these words are capitalized. Centered and forming the bottom of the outer oval are the words "TRAIN TO PREVAIL"; these words are also capitalized, and slightly larger than the words at the top of the oval.