The mark consists of a light greenish-brown double-bordered circle. The inner border of the circle is lighter than the outer border. In the lower part of the circle is a ribbon. The ribbon comprises black stylized text: "premium Belgium pils". A sketched depiction of a man, dressed in historic European medieval clothing is positioned within the upper half of the circle. The man is wearing a shirt with large shoulders, an elaborate collar and headgear, resembling a wreath. Man's hair and a collar are shaded in light greenish-brown color. Appearing behind the man is a light sketch of what appears to be a medieval town. Under the man, in the lower part of the circle, are the words "Burgkopf pils" in highly stylized, antiquated font. Letters "B" and "K" in the first word are in red color. The background within the circle is off-white. Color green, surrounding the circle is for purposes of background only and is not claimed as a feature of the mark.