The mark consists of a design and the wording "HALO GOOD SAM GOOD SAM PET BENEFITS". The design is of a black, single-lined circle with a white interior at the bottom of which is a red banner with the wording "GOOD SAM PET BENEFITS" in white. "GOOD SAM" appears in larger font centered above "PET BENEFITS". Inside the circle in the background is a gray paw print. Inside the circle in the foreground is a dog, a man, and a cat, from left to right. The dog is gray with a white stomach, black and white eyes, a black nose, and a black mouth, a black collar, and is outlined in black. On the dog's collar is a black-and-white outlined red oval tag containing the wording "HALO" in white. A yellow halo appears over the letter "A". The man is tan with black hair and black and white eyes and a black mouth with a yellow halo above his head. He is wearing a red sweater with a black collar over a yellow shirt. On the front of the sweater is a white, single-lined circle inside of which is the man's face in black and white. A yellow halo appears over the face. Underneath the circle is a yellow rectangle with the wording "GOOD SAM" in black. The man is outlined in black. The cat is tan with a white stomach, black and white eyes, a black nose, a black mouth, black whiskers, and a black and white collar, and is outlined in black. The other white in the mark is background and is not claimed as a feature of the mark.