Computer hardware and downloadable computer software systems for use in managing customer incentive, reward, bonus and loyalty programs relating to retail, travel, hospitality, hotel and similar consumer products and services; Downloadable computer software and mobile device software for customer relationship management, marketing, and financial management in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Downloadable computer software and mobile device application software for making and processing payment transactions with credit cards, debit cards, gift cards, cryptocurrency, vouchers, and other payment forms; Downloadable computer software applications for mobile phones and other mobile devices for use in financial services, namely, redemption of loyalty points and loyalty rewards by consumers in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer application software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer application software for use on mobile and cellular telephones for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer programs for use on mobile and cellular telephones for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software applications for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software platforms for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer operating software; Downloadable data communications software; Downloadable data processing software; Digital telephone platforms and downloadable software; Downloadable Interface software, namely, graphical user interface downloadable software; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable application software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; encoded discount cards, namely, magnetically encoded identify cards; encoded loyalty cards, namely, magnetically encoded identify cards; Casino management system (CMS) for the central management system for the administration of and the day to day processing and recording of operational transactions throughout casinos, namely, customizable downloadable software to manage, extract, analyze and control vital casino and player information for slot monitoring/accounting, slot ticketing, credit lines, cashless gaming, eGames platforms, RFID table monitoring, live point of sale systems for keno, bingo, race and sports book, tit (ticket in, ticket out), promotional kiosks, promotional tracking, bonusing, hotel, food and beverage point of sale integration, ticketing, jackpots, promotional coupons, redemptions and soft counts, surveillance and security, responsible gaming, player loyalty for enabling participants to obtain incentives, credits, discounts, promotional items or services, player tracking, on-line internet gaming, third party check cashing, single player cards, extracts, profit calculation, general ledger, reconciliation, financial audits, multi-property support, and data warehousing, adaptable to the operator and pertaining regulations and compliance

Printed matter, namely, newsletters, magazines, periodicals, leaflets, guide books, manuals and journals, in the field of loyalty and incentive schemes and the loyalty industry; Magazines in the field of loyalty and incentive schemes and the loyalty industry; Periodicals in the field of loyalty and incentive schemes and the loyalty industry; Printed publications, namely, newsletters, magazines, leaflets, guide books, manuals, journals and periodicals, in the field of loyalty and incentive schemes and the loyalty industry; Cardboard and paper; Promotional publications, namely, brochures, leaflets and newsletters about loyalty and incentive schemes and the loyalty industry; Informational flyers about loyalty and incentive schemes and the loyalty industry; Leaflets about loyalty and incentive schemes and the loyalty industry; Printed paper signs; Posters; Stationery and educational supplies, namely, printed educational materials in the field of loyalty and incentive schemes

Administration of a customer loyalty program by providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services to promote customer loyalty towards a business, in particular for cross-sector and cross-company bonus and reward programs; advertising services; organizing and issuing of prizes and/or service rewards of all kinds for advertising purposes, namely, contests and incentive award programs to promote the sale of products and services of others; business management for others, business administration services, providing office functions, all of the aforesaid services including via worldwide computer networks in particular, including the internet; providing online information in the field of marketing, advertising programs, the development of bonus and/or reward programs being customer loyalty schemes for marketing purposes, including via the internet; Promoting the goods and services of others by means of the issuance of loyalty rewards coupon codes earned through product purchasing by offering marketing activities and compilation and systematization of information in computer databases; Updating and maintenance of data in computer databases; updating data in computer databases; maintenance of data in computer databases; organization of data in computer databases, namely, database management; Compiling of information into computer databases; business information services, namely, providing an online compilation of data in the field of marketing and advertising via bonus, advertising and/or reward programs, including via the Internet; Market research by means of a computer database, for others, in connection with customer loyalty programs, including the aforesaid services via global computer networks; Administration of a consumer loyalty program to promote the retail services of others, in particular bonus and reward programs through the issuing of customer loyalty cards with payment functions for others; Consumer loyalty services for commercial, promotional and advertising purposes, namely, providing an incentive rewards programs for customers through the issuance and processing of loyalty points and credits, and loyalty cards for the purchase of goods and services, and promoting the sales of goods and services by means of providing contests, sweepstakes, games and prizes; Advertising and promotional services, namely, promoting the sale of goods and services of others through the administration of an incentive rewards program enabling participants to obtain discounts and complimentary goods and services through membership, all of the foregoing in the field of the casino, travel, airline, hotel, food, sports, entertainment, hospitality, and retail services; Administration of a customer loyalty programs which provides loyalty points, benefits, rewards, offers, coupons, vouchers, perks or other incentives based on participant purchases and activities, that provide benefits to reward repeat customers; Providing a database featuring information in the field of customer loyalty programs for commercial, promotional and/or advertising purposes in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Incentive award program to reward users of a downloadable software application for mobile devices to promote the sale of products and services of others; Providing incentive award programs for customers who use a downloadable mobile software application through issuance and processing of loyalty points for on-line and offline purchase of a company's goods and services; Advertisement via mobile phone networks; Advertising, marketing and promotional services, Online advertising services; Distribution of advertising, marketing and promotional material; Advertising services relating to loyalty and incentive schemes; Promoting the goods and services of others; Promotion, advertising and marketing of on-line websites; Customer loyalty marketing; Business analysis, research and information services; Business assistance, management and administrative services; Organization, aggregation, monitoring, operation and supervision of loyalty and incentive schemes for others, namely, business administration of consumer loyalty programs; arranging subscriptions for loyalty and incentive schemes for others, namely, business administration of consumer loyalty programs; Provision of information, advice and business administration services regarding consumer loyalty and incentive schemes; Commercial information agency services, including provided by electronic means and via the internet; Customer loyalty scheme services for commercial, promotional and advertising purposes; Loyalty card services, namely, promoting the goods and services of others by means of the issuance of loyalty rewards cards; Customer loyalty services for commercial, promotional and/or advertising purposes; Management of customer loyalty, incentive and promotional schemes; Organization and management of business incentive and loyalty schemes; Organization, operation and supervision of customer loyalty schemes; Organization, operation and supervision of customer loyalty schemes and incentive schemes; Organization, operation and supervision of sales and promotional incentive schemes; Telemarketing services; Business research and reporting services relating to loyalty and incentive schemes; Arranging and conducting business presentations, exhibitions, trade fairs, conferences, congresses, and colloquiums for promotional and advertising purposes in relation to loyalty and incentive schemes; consulting services in the field of loyalty and incentive schemes

Financial services, namely, financial research, financial advice and consultancy; Loyalty, incentive and reward program services, namely, loyalty coupon payment processing services, raising money for charitable organizations through incentives; Loyalty program payment processing services; Accepting, processing, and reconciling credit card, debit card, gift card, stored value electronic purse, and other forms of payment transactions via a global computer network; financial transaction services, namely, providing secure commercial transactions and payment options; Issuance of private label credit and debit cards for others; Credit card and debit card, featuring cash and other rebates and incentives as part of a customer and affinity partner loyalty program; Electronic payment services involving electronic processing and subsequent transmission of bill payment data; Issuing of tokens of value in relation to loyalty and incentive schemes; Provision of financial information; financial management of share accounts in connection with customer loyalty schemes; Financial transfers and transactions, and payment services, namely, electronic funds transfer, and loyalty program, credit card, debit card, electronic check transaction and payment processing services, including provided by electronic means and via the internet; Providing incentive award programs for customers and employees of general merchandise stores and participating partners through the distribution of stored value cards for the purpose of promoting loyalty; Information, advisory and consultancy services relating to the aforementioned services

Physical storage of electronically stored loyalty and incentive scheme data and information

Entertainment services, namely, a customer incentive rewards program providing perks that may be redeemed on games of chance; Providing casino services featuring a casino players rewards program whereby customers may redeem and transfer loyalty points for cash, discounts, and other benefits and promotional items; Entertainment services in the nature of casino services; Entertainment services in the nature of casino gaming; Providing casino services featuring a casino players rewards program; Entertainment services, namely, an incentive award program to reward program participants who engage in casino and online gaming that allows users to earn reward points through participation in such casino and online gaming, for prizes and guaranteed rewards; Instruction and training, particularly in relation to the development and creation of loyalty and incentive programs in relation to entertainment services, and consultancy relating thereto; Arranging and conducting educational presentations, exhibitions, conferences, congresses, colloquiums and seminars in relation to loyalty and incentive schemes, including provided by electronic means and via the internet; Publication of online information, namely, providing a website featuring non-downloadable publications in the nature of leaflets and newsletters in the field of marketing, market research, customer loyalty programs, including bonus and reward programs, advertising programs

Providing a web site featuring temporary use of non-downloadable software for processing loyalty points programs for customers in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Computer services, namely, providing online non-downloadable computer software in the field of customer loyalty programs in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality and retail industries, for use in database management and processing of points, rewards and incentives; Providing a web hosting platform in the field of customer loyalty programs in the casino industry for loyalty program participants; Computer technical support services, namely, 24/7 service desk or help desk services for IT infrastructure, operating systems, database systems, and web applications in the field of customer loyalty programs in the casino industry; Design and development of computer software, namely, casino management computer software for use by casinos for the promotion, marketing, and administration of player and customer loyalty and rewards programs; Computer services, namely, providing an interactive web site and mobile application featuring technology that allows casino operators to administer player and customer loyalty and rewards programs; Design and development of computer software, namely, casino management computer software for use by casinos for the promotion, marketing, and administration of player and customer loyalty and rewards programs; Electronic storage of loyalty and incentive scheme data and information; Design and development of computer software, namely, casino management computer software for use by casinos for the promotion, marketing, and administration of player and customer loyalty and rewards programs; casino management system (CMS) for the central management system for the administration of and the day to day processing and recording of operational transactions throughout casinos, namely, customizable computer software services in the nature of development of computer software to manage, extract, analyze and control vital casino and player information for slot monitoring/accounting, slot ticketing, credit lines, cashless gaming, eGames platforms, RFID table monitoring, live point of sale systems for keno, bingo, race and sports book, tit (ticket in, ticket out), promotional kiosks, promotional tracking, bonusing, hotel, food and beverage point of sale integration, ticketing, jackpots, promotional coupons, redemptions and soft counts, surveillance and security, responsible gaming, player loyalty for enabling participants to obtain incentives, credits, discounts, promotional items or services, player tracking, on-line internet gaming, third party check cashing, single player cards, extracts, profit calculation, general ledger, reconciliation, financial audits, multi-property support, and data warehousing, adaptable to the operator and pertaining regulations and compliance

Resort, hotel, casino, restaurant and bar services, namely, providing frequent incentive reward programs whereby customers, players and participants can earn, redeem, and transfer loyalty points for lodging, gaming, meals, beverages, merchandise, and other travel or hospitality-related benefits, perks and amenities