The mark consists of of three concentric circles. The outer circle contains a scalloped border which is outlined in black. There is a second line below the black line in white. The inner portion of this circle is green. The middle circle is white and is outlined in black. The words "FUTURECOW CERTIFIED" appear inside the circle slightly off center in black block letters outlined in black and white. The word "FUTURECOW" appears in the upper left portion of the circle and the word "CERTIFIED" appears in the lower right portion of the circle. A green star outlined in black and white appears on the left and right sides of the circle, between the words "FUTURECOW" and "CERTIFIED". The inner circle contains a stylized depiction of the upper shoulders and head of a cow against a light blue background. The cow is facing right and overlaps part of the middle circle in between the right star and the word "CERTIFIED". The cow is partially outlined in white and appears in black, cream and light brown. The right eye of cow is open and appears in dark brown, black and white. A gold banner outlined in black and white appears at the bottom of the logo and partially covers the outer circle. The banner extends to the left and right sides and contains two pointed ends. The words "Est. 2008" appear in the center of the banner in black. A small circular bullet point appears bilaterally at equidistant points, to the left of "Est." and to the right of "2008".