Promoting and showcasing the goods of others by providing links to online offerings of products and services by the others; Incentive monetization programs to promote the sale of products and services of others; Market research services, namely, tracking and profiling online behavior and activities of users of electronic communications networks; Collection and analysis of online data related to user interactions and audience traffic at social media influencers' social media sites and providing market research reports and insights to social media influencers and businesses; Business consulting services; Market and advertising analysis and research; Conducting consumer tracking behavior research and consumer trend analysis, particularly for trends relating to followers of social media influencers; and Advertising services, namely, matching content publishers to advertisers, and advertisers to content publishers, for purposes of monetizing the availability of advertising space