The mark consists of a bottle displayed in dotted lines and for which no claim is made; the bottle closure is in blue with a embossed crest with a design of a raven, an agave plant and a coa (agave harvesting tool) all surrounded by floral leaves and a ribbon design appearing on the top neck closure with a blue ribbon extending down the neck of the bottle; the word PLATINO appears in white letters on a silver rectangle under the ribbon; appearing in the middle of the bottle is a hexagon shaped label, at the top left of which appears the word TEQUILA in red on a green frame on green agave leaves, and to the top right is a circle with a silver frame enclosing a one story building and workers in green with a blue sky and white clouds; below appears the words RESERVA DE LA FAMILIA and PLATINO and the words PLATA and JOSE CUERVO all in silver with 4 coins in silver; hexagon label is framed in green with an inner black frame and the color white is the background in the hexagon and the framing device in the center is in blue with a silver frame appearing at the bottom of the bottle is a label containing a crest with a silver design of a raven, an agave plant and a coa (agave harvesting tool) all surrounded by silver floral leaves and a silver ribbon design; the words JOSE CUERVO in red script overlays the crest.