The mark consists of a red rhinoceros with black shading surrounded by red and beige geometric shapes forming rays, with "Royale Brewing Co." written in red over a white backdrop above the picture of the rhinoceros and "FAT UNICORN pale ale" written in black outlined in beige below the rhinoceros. The rhinoceros and rays and wording "FAT UNICORN PALE ALE" are outlined in black with scroll in the bottom corners. Above, the wording "ROYALE BREWING CO." and white backdrop are outlined in black, with a thin red stripe at the top and bottom and then another black stripe. A red pig is above on a black semi-circle background, with a black crown at its center. A beige area containing the wording "12 FL. OZ." and "ALC. 5.5% BY VOL." in black is outlined in additional black scroll-work. The wording "EST. 2014" and "PORTLAND, OR" in black is at the top of the mark on a white background.