The mark consists of the drawing of half a green avocado, with a yellow center, juxtaposed against another green avocado, with the words "Avocados" in green, to the left of the drawing and "Mexico" in orange, to the right of the drawing in big bold letters, the word "from" in orange just above and to the left of the avocado drawing, with twenty-four triangle shapes, alternating colors between green and orange in groups of three, just underneath the "Avocados" and "Mexico" words, as well as the phrase "Always Fresh Always Delicious Always In Season" in brown, in the center and underneath the avocado drawing, each divided by an orange diamond shape.