The mark consists of one large/capitalized S leading for both stoner and style. The word stoner with out the S, (toner), lowercase, to sit on top of the curve of the S, and no higher than the top of the S. The word style, with out the S, (tyle), to sit in front of the curve of the bottom of the S, where the l sits between the n & o. Both should be a size and a half smaller than the S. Apparel should sit below the l & e, starting with the a right with the start of the l. Apparel should be half the size of (toner & tyle). There should be a period at the end of apparel and it should be lowercase. There should be smoke coming out of the tip of the end of the S. As if it were a smoking S.