The mark consists of middle/top of the logo is a depiction of a black mantle and hearth of a fireplace which has an orange burning flame inside the square box of the fireplace opening. Two black lines extend the hearth on the left and the right. The company name: "The Fireplace Store", is centered underneath the aforementioned fireplace with the orange flame. The word "Fireplace" is designed in the largest font of the three words followed by "Store" behind the second largest, and "The" resulting in the smallest font size.