The mark consists of the image of red and white barn with black borders in which the face of a cow outlined in black appears in its center. The cow's head is black, with beige face and horns, the ears and nose have pink highlights, and black and white eyes are on a black portion of the face, the tongue is red and beige. The black tail of the cow comes out through the right side of the barn . Below the image above described is the word "Argentinian written in black. Under the literal element mention before is the word "Churrasco" in yellow letters with black edges. Finally the mark has the word "Factory" written in cursive script letters painted blue.