The mark consists of the wording "THE PRIME RIB GUY U.S.A." in stylized characters and in red color with one red star on each side between the wording "THE PRIME RIB GUY" and "U.S.A.". The wording appears inside of a big tan circle outlined in black and right outside of another smaller tan circle outlined in black and tan decorative border. Inside of this smaller tan circle is the face of a red bull with black ears outlined in red and with the right black ear having red lines on the inside of the ear. The bull also has black eyes and has black cheeks with red lines inside of the cheeks. The bull's nose is red and black and is outlined in black. The bull also has a piece of black fur in the center of the forehead. The bull is wearing a black hat. The colors white, and/or gray represent background, outlining, shading and/or transparent areas and are not part of the mark.