Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Administering discount group purchasing programs for the optometry and ophthalmology industry by negotiating contracts with providers of products and services in the nature of contact lenses, eyeglass frames, optical labs/eyeglass lenses, practice management software, financial services, diagnostic and other equipment, office supplies, office displays, nutraceuticals, marketing, and rental cars, to optometrists and ophthalmologists enabling discounts for participant members; Promoting the sale of goods and services of others by e-mail, collateral materials, advertising, direct mail, outbound phone calls, conference exhibits, newsletters, websites, and dinner meetings, to optometrists and ophthalmologists; Shopping facilitation services, namely, providing an online comparison-shopping search engine for obtaining purchasing information

Continuing education services, namely, providing live and on-line continuing professional education seminars in the field of optometry and ophthalmology; Education services, namely, providing on-line continuing, professional, clinical, business, and management educational programs, non-downloadable webinars, seminars, non-downloadable videos, and non-downloadable reference materials in the nature of course materials in the field of optometry and ophthalmology; Educational services, namely, conducting continuing, professional, clinical, business, and management educational programs, non-downloadable webinars, seminars, non-downloadable videos, non-downloadable reference materials in the nature of course materials, conferences, and live speaker presentations, in the fields of optometry and ophthalmology and distribution of training materials in connection therewith; Educational services, namely, providing on-line continuing, professional, clinical, business, and management educational programs, non-downloadable webinars, seminars, non-downloadable videos, and non-downloadable reference materials in the nature of course materials in the field of optometry and ophthalmology; Educational services, namely, providing continuing, professional, clinical, business, and management educational programs, non-downloadable webinars, seminars, non-downloadable videos, non-downloadable reference materials in the nature of course materials, conferences, and live speaker presentations, in the fields of optometry and ophthalmology; Providing continuing medical education courses