Virtual and augmented reality game software; computer software for playing video games and social networking; computer programmes, namely, downloadable and installable video game and social media networking programs for consumer video game apparatus, cellular phones or handheld game apparatus; downloadable and installable computer programs for playing video games and social networking; computer programs for cellular phones for playing video games and social networking; computer software for the visualization, manipulation, immersion and integration of virtual and augmented reality images into real world views; virtual and augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of playing games, telling stories and teaching; computer and video game software; wearable computer peripherals, namely, virtual and augmented reality headsets, viewers and glasses; wearable digital electronic devices, namely, virtual reality headsets, viewers and glasses; 3D eye glasses; virtual reality software for virtual and augmented reality games; virtual reality headsets; virtual reality glasses; virtual reality games software; portable media players; portable computers; computers; mobile phone applications for visualisation and integration of virtual and augmented reality images into real world views and playing visual and augmented reality video games; earphones; headphones; headsets for mobile phones, smart phones and tablet computers; head mounted video displays; downloadable computer game software; software for creating avatars and images of individuals; sound, image and data transmission, recording and reproducing apparatus; video discs with recorded animated films and cartoons; exposed cinematographic and photographic films; computer games programmes downloaded via the internet; prerecorded optical and video discs featuring virtual and augmented reality games and films; pre-recorded DVDs and compact discs featuring images, text, graphics and sound in the field of virtual and augmented reality games and films; prerecorded audio and video discs bearing sound recordings, video recordings, data, images, games, graphics, text programs or information in the field of virtual and augmented reality games and films; prerecorded CDs, DVDs, videos and CD-ROMs featuring virtual and augmented reality games and films; downloadable electronic media in the nature of image files featuring images of characters and scenes from a computer game; prerecorded audio and video discs featuring sound and video recordings in the field of virtual and augmented reality games and films; electronic publications in the nature of magazines, comics and books in the field of virtual and augmented reality games and films, provided on-line from databases or the Internet; downloadable podcasts in the field of virtual and augmented reality games and films; parts and fittings for all of the aforesaid goods, namely, cell phone cases, power supplies, headphones, earphones, microphones

Games, toys and playthings, namely, puzzles, hand held video game machines, plush toys, game cards, trading cards for games; electronic games other than those adopted for use with television receivers; hand held electronic games adapted for use with television receivers; arcade type electronic video games; hand held games consoles; electronic action toys; toy figures; play figures; accessories for toy action figures; hand held units for playing electronic games; game controllers for home video game consoles; amusement and game apparatus adapted for use with an external display screen or monitor; electronic game apparatus adapted for use with an external display screen or monitor; consoles, controllers and games apparatus adapted for use with an external display screen or monitor

Entertainment, namely, providing augmented and virtual reality games, videos and films; augmented and virtual reality video production; entertainment services, namely, conducting alternate reality games via the internet; entertainment, namely, providing non-downloadable images featuring images of characters and scenes from a computer game via communication by handheld game apparatus, cellular phone or consumer video game apparatus for entertainment purposes; entertainment in the nature of organization and arrangement of video game events for entertainment purposes; education services, namely, providing instruction to children and adults using virtual and augmented reality videos and programs; entertainment provided via the internet, namely, providing online virtual and augmented reality games; film production; providing non-downloadable video games online; game services provided via computer networks, namely, providing online virtual and augmented reality games; provision of electronic, computer and video games via the internet and other remote communications devices; production of audio, video and audio/video recordings; production of motion pictures, animated films, cartoons, documentaries, cinematographic films; television programs, cable television programs, audio and video recordings; current event news reporting; production of animated programs for use on television and cable; production of current event news program for transmission across the internet; organizing and conducting games and competitions, namely, online and in-person video game tournaments; presentation, distribution and rental of television and radio programs, and of films and sound and video recordings in the fields of entertainment and education incorporating augmented and virtual reality; production, presentation and distribution of cable television and satellite television programs in the fields of entertainment and education incorporating augmented and virtual reality; advisory and consultancy services related to the aforementioned services