The mark consists of a brown matzo looking background with Sam the character with outstretched arms shown in the middle on a yellow circle outlined in black. The character has brown hair, beard, and mustache, is wearing a white and blue shirt, blue overalls and a white chef's hat. The chef's hat contains the word "SAM" in red and the overalls contained the wording "THE MATZO MAN" in red. Above the character design is the wording "SAM THE DANCING" in red with white outlining and below the design the wording "MAZTO MAN" also in red with white outlining. In the lower right-hand corner of the matzo background is an oval design in the colors pink, green, and blue which contains the word "TOYVEY" with the "T" in blue, "O" in red, "Y" in yellow, "V" in green, "E" in pink, "Y" in orange. Below "TOYVEY" is the wording "TOYS" in black with white outlining. Below the oval design is the stylized wording "FAMILY TRADITIONS FOR EVERYONE" in black.