The mark consists of the stylized wording "COCKEYE BBQ" and design. The design features a rooster with a red head and hair with a black and orange ring in the hair, red and black sash across the body, black and white eyes, grey body, red and grey tail feathers, and orange beak, red tongue, and feet and white nails, wearing a black pirate hat with a white skull and bones and black eye patch with an orange and red bandana around his neck, holding a silver and white meat cleaver with a brown handle and white rivets and, all outlined in black, standing over a green smoker with white shading with black trim and brown support legs with white rivets, with a black line representing smoke, all encompassed by a red and black oval which is white in the middle with "COCKEYE BBQ" in white lettering at the top.