Computerized on-line retail store services in the field of wines, liquors, and beer; Discount stores in the field of wines, liquors, and beer; Franchising, namely, offering business management assistance in the establishment and/or operation of wines, liquors, and beer; Mobile retail store services featuring wines, liquors, and beer; On-line retail store services featuring wines, liquors, and beer; On-line retail department store services; On-line wholesale store services featuring wines, liquors, and beer; On-line wholesale and retail store services featuring wines, liquors, and beer; Reseller services, namely, distributorship services in the field of wines, liquors, and beer; Retail store services featuring wines, liquors, and beer; Retail on-line ordering services featuring wines, liquors, and beer also accessible by telephone, facsimile and mail order; Retail wines, liquors, and beer stores; Wholesale store services featuring wines, liquors, and beer; Wholesale and retail store services featuring wines, liquors, and beer