The mark consists of a city skyline in the colors red, brown, and dark brown, depicting downtown Tampa Bay, with four musical notes hovering above the skyline in the color red. Underneath the skyline, the wording "VIVA TAMPA BAY" appears in yelloworange in stylized text on a red banner outlined in part in white with yellow depicting shadowing of the banner and dark brown depicting the back of the banner in two locations. To the right of these words is the silhouette of a man in the color black playing a guitar which appears in the colors dark brown, black, and tan. Underneath the banner are the additional words "HISPANIC HERITAGE FESTIVAL" in dark brown in all caps contained in a half circle. Underneath the half circle, are four red stars. The top of the logo containing the skyline and notes is contained in a half circle comprised of a red wavy outline with a white background. The half circle which appears underneath the wording "HISPANIC HERITAGE FESTIVAL" is comprised of a red wavy outline with a yellow background.