The mark consists of an oval, with two outer borders to the oval, and with the outermost border thinner than the second outer border. The literal element "RIVER TOWN" is written from left to right across the middle of the oval and exceeding the boundaries of the oval on both sides. "RIVER TOWN" appears inside a rectangular carrier element that slants to the right. The literal elements "PAINTING CO., INC." are written in the bottom half of the oval, inside the wider, second border, below "RIVER TOWN". A paint brush roller is displayed in the middle of the oval, sitting vertically with the base of the handle at the bottom most portion of the oval and the handle splitting the words "RIVER" and "TOWN". The oval and rectangular carrier are enclosed within an overall border around the perimeter of both design elements. The literal element "CONSTRUCTION" is written below the bottom border of the oval. The background on which the mark appears is not claimed as a feature of the mark.