The mark consists of the sentences "THE GHIRARDELLI DIFFERENCE from bean to bar" and "WE CONTROL ALL STEPS FOR ULTIMATE QUALITY" separated by four connected circles with borders surrounding the circles and displaying drawings featuring schemes of cocoa pods inside the far-left circle, the cocoa roasting process inside the second circle from the left, the cocoa refining process inside second circle from the right, as well as a schematic chocolate conching process inside the circle to the far right. The first circle features on the top border the words "SELECT HIGH QUALITY BEANS" and a dot. The second circle features on the bottom border the words "ROAST NIBS FOR INTENSITY" and a dot. The third circle features on top border the words "REFINE FOR SMOOTHNESS" and a dot. The fourth circle features on the bottom border the words "CONCH FOR FLAVOR". Where the wording appears, the borders of the circles are darker in shade than the rest of the border.