The mark consists of the wording "AS EFFECTIVE" in white above the wording "AT HOUR 24" where the "AT" is in white and "HOUR 24" is in light blue above the wording "AS HOUR ONE" where "AS" is in white and "HOUR ONE" is in orange, all above a graphic reminiscent of a clock with a white center and white outlining. The graphic contains the words "ALL NIGHT" in dark blue where "ALL" is above "NIGHT" and on a light blue circle with a graduated blue shaded arcuate arrow where the blue graduates from light to dark from the tail on the left to the point on the right and the arrow encompasses three light blue arrows, all extending away and to the right and pointing to the words "ALL DAY" in dark blue lettering where "ALL" is above "DAY" and on an orange circle. An orange arcuate arrow where the orange graduates from light to dark from the tail on the right to the point on the left and encompasses three light orange arrows, all extending away and to the left of the orange circle and pointing at the blue circle. Dark blue clock hands suggestive of the time 11:40 are positioned within the circle suggested by the arcuate arrows. All of the foregoing is on a blue background.