Financial services, namely, providing online stored value card accounts in an electronic environment; providing online stored value card services; Providing online retail store services and business promotion services, namely, providing a website that gives users the ability to buy stored value cards, to manage the user's accounts associated with stored value cards, to purchase merchandise using stored value cards, and stored value card providers the ability to promote and sell stored value gift cards; Providing a website that gives users the ability to create customized web pages featuring user-defined information in the field of creation, management, promotion, sale and exchange of gift cards and stored value cards