The mark consists of the stylized wording "BUSHMILLS OLD BUSHMILLS 16 08 THE ""OLD BUSHMILLS"" DISTILLERY CO. THE STEAMSHIP COLLECTION" on a label design; with the word "BUSHMILLS" appearing in cream color on a black elongated horizontal octagon that is bordered on the top and bottom by gold and black bands angled to conform to the top and bottom angles of the octagon and that is superimposed over a gold and black ribbon such that two loops of the ribbon appear above the octagon and two curved bands of the ribbon appear below the octagon; with the foregoing cream "BUSHMILLS" wording and gold and black octagon and ribbon designs being superimposed upon a cream colored vertically-oriented label having an overall rectangular shape, with the top of the label being rounded into an arch and the bottom having rounded corners; with the label having a blue single-line border appearing within and conforming to the shape of the edge of the label; within the blue single-line design is a stylized Greek key gold line design border that conforms to the shape of the edge of the label and burgundy single-line border that conforms to the shape of the edge of the label; within the burgundy single-line border appears the gold numerals "16" and "08" having between them a cream and burgundy design of a still device resting on a house appearing on the label above the gold and black octagon; with the still device featuring the burgundy wording "OLD BUSHMILLS"; below the gold and black octagon and within the burgundy single-line border appears two horizontal side by side lines in black, below which appears a steamship on water design in black and cream, below which appears the wording "THE ""OLD BUSHMILLS"" DISTILLERY CO." in black; within the blue single-line border and below the burgundy single-line border appears a burgundy colored horizontally-oriented rectangle design; with the horizontally-oriented burgundy rectangle having a cream colored single-line stylized border appearing within and conforming to the shape of the edge of the rectangle and a stylized Greek key gold line design border appearing outside the horizontally-oriented rectangle design and conforming to its shape; within the horizontally-oriented burgundy rectangle appears the wording "THE STEAMSHIP COLLECTION" where the word "THE" appears in gold color and has two horizontal gold line designs on either side, the word "STEAMSHIP" appears in cream color, and the word "COLLECTION" appears in gold color.