Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of entertainment and games; Digital materials, namely, CD's, DVD's and downloadable audiovisual files featuring sports and entertainment programs; Digital media, namely, CD's, DVD's and downloadable audiovisual files featuring music, film and television programs; Downloadable computer game programs; Downloadable musical sound recordings; Downloadable ring tones, graphics and music via a global computer network and wireless devices; Video game cartridges and discs; Video and computer game programs; Virtual reality game software; Virtual reality software for computer games and audiovisual works; Computer game software for use on mobile and cellular phones; Downloadable electronic game software for use on cellular phones and computers; Downloadable image file containing artwork, text, audio, video, games and Internet Web links relating to sporting and cultural activities