Computer application software for multiple platforms, namely, software for augmented reality for integrating electronic data with real world environments for the purpose of allowing users to try cosmetics; Computer programs for editing images, sound and video; Computer software for creating, manipulating, and processing the operation of digital content; Computer software and downloadable software applications for use in connection with computers, mobile devices, laptops, and other personal computing devices, in the field of augmented reality software for integrating electronic data with real world environments for the purpose of allowing users to try cosmetics; Downloadable software applications enabling users to virtually try on cosmetics, makeup preparations, and dressing accessories and create the computer-generated images with the effects of realistic-looking simulation; Augmented reality application software for use in enabling computers and mobile devices to provide augmented reality experiences