The mark consists of the configuration of the packaging for the goods. The outline of the bag is in dotted lines and not claimed as a feature of the mark. The wording "MI MESA" appears in blue lettering with an inner thin white line on a white banner above the wording "ALL NATURAL" in yellow lettering on a blue banner, both over an outline of a design of a tortilla chip in striped yellow. The wording "TORTILLA" appears to the left of the design of a tortilla chip, and the wording "CHIPS" appears to the right of the design of a tortilla chip. Both "TORTILLA" and "CHIPS" are in blue on a yellow banner. Below and to the right appears the wording "WITH SEA SALT" in yellow lettering on a diagonal red banner above the wording "21G WHOLE GRAIN" in yellow lettering on a diagonal red banner. Appearing on the package is the pictorial representation of a small round yellow bowl with green avocados, red tomatoes and a brown tortilla chip inside the bowl. To the lower right of the mark is the wording "PURPLE CORN" in purple lettering with the design of a corn husk in purple, the foregoing enclosed in a yellow circle outlined in white. The top and bottom border are blue dotted lines with the design of an incomplete blue and green circle having a scalloped outer edge. All of the aforementioned appears on a purple background with black cross-hatching. The white background outlined in dotted lines represents a clear window in the packaging.