The mark consists of the words "HEAVY DUTY MARKETING" in black stylized letters with gray shading behind "HEAVY DUTY", below a triangular design creating the impression of a rocket comprised of two blue lines outlined on the bottom edges in gray, then black, with the gray line changing gradually to white, above a gray triangular line edged in white and then black at the top point forming the base of the design. To the right of the rocket design are the letters "HDM" in black with the left vertical side of the "H" intersecting the right side of the rocket, the right vertical line of the "H" forming the left side of the "D", and the round edge of the "D" intersecting and forming part of the left vertical side of the "M".