The mark consists of the word "Join" in red cursive lettering above the words "The Automotive Revolution" in black, except the letters "evol" in "Revolution" are printed backwards in red, and the two letters "o" in "Automotive" are circular, dark gray tire skid designs, all on a background of a white rectangle with light gray tire skids, outlined by thin red lines, with a black stripe border having the words "More Than a Black Friday Event" written three times clockwise in white letters, each phrase separated by white dots, again outlined by red lines and then another border in a translucent dark and light gray postage stamp design, outlined by a final black line and a dark gray line.