The mark consists of a generally rectangular outer frame with top and bottom borders that curve outwardly at their centers, and left and right borders with central indentations, an inner frame contrasting with and parallel to the outer frame but truncated at the indentations, and on a contrasting background, the word URBAN centered above the word MEADOW, two spaced dashes below the word MEADOW, the name of a supermarket product attribute selected from DAIRY, FRESH, FROZEN, PREMIUM, and QUALITY, and represented in the drawing of the mark as XXXXXX between the dashes, and a design merging with the bottom of the inner frame and having three spaced lines flaring outwardly and curving downwardly to the left from the lower right inner border.