The mark consists of a three-dimensional configuration of a stand which comprises three rectangular elements comprising a stand that rests on a table or flat surface, a middle rectangular segment and an upper segment which includes a V indentation that includes border design elements. The mark further comprises the rectangular element with rounded edges located within the center of the middle segment, which includes the acronym "CRB" in stylized lettering above the wording "CUSTOM ROD BUILDER" as depicted in smaller stylized lettering and a silhouette of a stylized figure of a man holding a fishing rod incorporated within a rectangular element to the right of the acronym "CRB". The top rectangular element includes two holes on each side of the V indentation. These two holes serve a functional purpose in that, in some instances, they are used to secure fishing rods, reels or components thereof to the stand by means of nuts and bolts, wires or cables. Consequently, the holes are depicted in broken lines, but are not claimed as a feature of the mark due to their functionality. The middle segment also includes two pairs of holes, with one pair located above the central rectangular element and one pair below said central rectangular element. The two pairs of holes also serve a functional purpose in that, in some instances, they too may be used to secure components of fishing rods or reels to the stand by means of wires or cables. Consequently, the holes are depicted in broken lines but are not claimed as a feature of the mark due to their functionality. The acronym "CRB" is red. The silhouette of the stylized figure of a man holding a fishing rod is white. The wording "CUSTOM ROD BUILDER" and the background of the rectangular design which incorporates the white stylized figure of a man holding a fishing rod are blue.