The mark consists of a cartoonish bison character wearing a white chef's hat with gray shading and outlined in black atop the bison's head with green and orange striping around the head rim of the hat, a bison's head with brown and gray fur with two tan horns, a red tongue, black pupils, with white eyes and teeth, the bison is wearing a white chef's coat with the words "CHEF BUFFALO" in black on its left breast, with orange buttons, outlined in black with gray shading, a green bandana around its neck and orange and white striped pants outlined in black, with brown and black shoes, the bison's brown hands are carrying a white and black plate of red chicken wings, orange onion rings, green celery, and a white and black dipping sauce cup.