The mark consists of a black background having the image of the back of a person outlined in light blue with the spine appearing in yellow and red. There are two circles outlined in red, one at the base of the neck where the spine appears in yellow and red, and one at the lower back where the spine appears in yellow and red. A yellow banner appears at the upper right corner of the mark with the stylized wording "FROM THE MAKERS OF BLUE-EMU" in black. Under the banner is the white stylized wording "LIDOCARE", beneath which appears the wording "4% LIDOCAINE" in yellow, which is above "PAIN RELIEF" in white, which is above "PATCH" in white, which is above "BACK/SHOULDER" in yellow. Beneath the words is a light gray rectangle having the words "PATENT PENDING" above "PRESSURE ADHESIVE" above "PATCH" above "PATCH SIZE" above "2.5" X 6"" all in black. The lower left-hand corner of the rectangle is turned upward and contains a dotted pattern in red upon a white background. The lower portion of the mark is light gray and contains the wording "ULTRA-FLEXIBLE" on top of "ODOR-FREE", in black, above "FOR THE TEMPORARY RELIEF OF PAIN" in medium gray, all to the right of "3" in black, with "PATCHES" in black written vertically next to the "3", all above "1 PATCH PER POUCH" in black. Just above is the black stylized wording "MADE IN" above "THE USA". The dotted outline is intended to show the position of the mark on the package and is not part of the mark.