The mark consists of a centrally located trident hook that curves from top, down, to the right, and up again. The non-pointed end of the hook (upper left) has the appearance of stemming from a wrapped, injured hand bone, oriented downward. The black and white patterning on the the hook are such that there appears a gleam of light striking the hook, to create the appearance of the hook being metal. On the left side of the bottom half of the hook is the word "BONE". On the right side of the bottom half of the hook is the word "HOOK". To the left of the hook and above the "BON" in the word "BONE", lies a horizontal line. To the left of the hook and below the "BON" in the word "BONE" lies a horizontal line parallel and equal in length to the above line, but slightly thicker in width. To the right of the hook and below the "OOK" in the word "HOOK" lies a horizontal line. To the right of the hook and below the "OOK" in the word "HOOK" lies a horizontal line parallel and equal in length to the above line, but slightly thicker in width. Above the letter "E" in "BONE" lies the word "EST" (representing the word established), which is situated evenly with, but slightly taller than the thickness of, the left top line referenced above. Above the "H" in the word "HOOK" lies the word "2016", which is situated evenly with, but slightly taller than the thickness of, the right top line referenced above. Below the hook design, and spanning between the two thicker, lower lines described above, from underneath the letter "E" in "BONE", to underneath the letter "H" in HOOK is the phrase "BREWING CO". The letters are slightly taller than the thickness of the neighboring lines. There are slight and random "scratch marks" throughout the design mark to create an aged appearance.