Beef products, namely, roast ready beef rib, beef round, beef gooseneck round, beef short loin, beef inside round, beef short ribs, beef rib eye, beef sirloin, beef tenderloin, beef sirloin tip, beef top sirloin, beef short plates, beef loin strip bone-in, beef briskets, beef loin strip boneless, beef tongues, beef arm chucks, beef hearts, bone removed, beef blade chuck, scalded beef tripe, beef bottom sirloin butt, selected beef livers, beef knuckle, beef trimmings, beef loin, T-bone steak, dried beef, cured beef, smoked beef, flavoured beef, beef jerky and ground beef

Promotion of the raising of cattle and cross bred cattle and the consumption of beef as a food product on behalf of others, namely, beef producers, through advertising, distribution of electronic and printed materials, on a website and through blogs and special events, namely, in store promotions and trade fairs; Dissemination of information, namely, advertising matter, through printed media and the internet concerning beef to members of the public; and the preparation of promotional materials for others in in the field of beef